Trulia White Papers

1. Kings of Conversion: the Weichert Lead Network 

Learn how Weichert, Realtors has grown from a single office into one of the largest privately held U.S. real estate companies, with its Weichert Lead Network (WLN) now generating and distributing leads to 14,000+ company and affiliate agents.
download pdf (~308K)

2. Rapid Response Real Estate—Turning Clicks into Closings 

This study details one broker's solution to the dilemma of where to direct online leads to satisfy agents, freeing up time to work with hot prospects, ensuring rapid response times to consumers, and increasing brand equity and gross commission income in the process.
download pdf (~2.7M)

3. Highlighting Broker Successes with Trulia

Trulia's first case study that reveals key successes and data from three broker partners regarding how much consumer traffic Trulia delivers, who these consumers are, and the value they deliver to a broker's business.
download pdf (~153K)

4. Strategies for Effectively Operating Your Largest Real Estate Office: Your Web Site

This white paper discusses new online marketing and lead conversion tactics to get and keep customers coming to your largest potential office ending in “.com.” It also provides tips for CEOs, marketing and technology executives on how real estate content can be used to optimize your acquisition and retention strategies.
download pdf (~460K)

5. The Truth About Real Estate Search

In an effort to educate the real estate industry about search, Trulia has interviewed and consolidated the feedback of dozens of leading real estate brokerage firms in the process of preparing "The Truth About Real Estate Search" white paper. This white paper discusses the potential role of vertical search in the real estate brokerage business and how a broker can safeguard and maximize the potential of his or her listing assets on the Internet.
download pdf (~290K)
download answers to the due diligence list provided in the white paper (~78K)
download robots.txt file to selectively protect your broker Web site's listing data (~1K)

You will need Adobe Acrobat Reader to open the pdf files on this page.

Who Should Read the White Paper?

• CEO, COO, VP of Marketing, eMarketing Director and CIO of a real estate brokerage firm
• Online marketers servicing the real estate brokerage industry
• Anyone interested in how real estate brokers can benefit from the vertical search phenomenon

What Will You Learn?

• What is search and vertical search
• Risks and benefits of vertical search to a real estate brokerage firm
• How to maximize the benefits of vertical search while minimizing the risks